01/28/10 "The Introduction of Ipad is another big opportunity for Internet Authors"
The Year of the Author
For me, this year is bigger and better. I've been hearing the online chatter from Literary agents, publishers, and authors. Wherever they look, there are writers working.
I made a connection with this trend and the explosion of social media plus the American economic slump, now there are more writers working from home offices than ever before. Just ask Nathan Bransford what is different this year than past years, and he'll tell you that there are more queries being sent into publishers and agents than ever before.
The reason is simple and it gives authors hope that if it continues they can make a good living creating stories and taking notes of facts about what people on the internet are looking for.
Content is King and content marketing is the lineage. Quality writing pays when it is produced "on demand" and has a following ready to read and rate it's quality.
The signs were there all year long, National Writing Month set the ball in motion. Now is the best time to prepare a great work of fiction for internet consumption.
If you're a writer but you are a new writer I can tell you that I know you, you and me are alike. I am a writer who started writing because my reality changed and I agreed to change with it. I am not just another sheep in the crowd though, I am the black sheep.
"Here's how I plan on getting myself heard through all the baaaaing."
#1 Write More (How to, Revenue Share, Website content, tagging, categorizing, novels, links, blog)
#2 Social More
#3 Bookmark More (Social Marker)
"Join me on Facebook."
"Join me on Twitter."
"Join me on Friend Feed."
"Join me on StumbleUpon."
#4 Talk More (Blog Radio)
#5 Record More (NHRA, New Fiction)
#6 Organize More (Calendar, Schedules, Meetings)
These are all difficult and time consuming tasks. Each one has it's rewards and by following along a schedule of activity that is effective, you can become as good as you want to be, or purport to be, or are.
The internet has not offered more opportunity to the lowly writer than right now.
I am leading the way with my marketing as I get the content rolling out that will make the most residule income over the long haul. Royalties will allow me to pursue the rest of my dreams, and writing about what I dream about is a great place to start earning money from the things I love to do.
01/27/10 "Getting on a Publishers Short List"
"A Short List of Things to Know"
Here is a short list of sites I have visited this week. The basis for these results is my need to inform myself more about the creative ways people are using the internet to their advantage when determined to create new, original works that attract visitors, followers, and sponsors to the programs being presented. "All links are supported by their own teams of support techs and creators." "This is only a list of my travels this week."
The Freelance Toolset: 10 Web Apps for everything Timothy McSweeneys Internet Tendency Getting an ISBN in AmericaHere are three to start and more to come.
01/25/10 "New Novelists Abound"
Novelists
I'm scouring the internet for news on the publishing world. What was
common place just five years ago is now taboo. It seems that one good
thing that came out of the economic down turn is there were more new
novelists born in 2009 than any other year on record. Now that the
books that were written last year, including the thousands of titles
written in November for National Novel Writing Month (NaNoWriMo).
The changes don't stop there. "Publishing is not the same".
Amazon,
Barnes & Noble, and Walden Books are just a few of the big names in
book selling. They were supplied by publishers from around the world,
new authors fell under the spell of their first literary agent, the
manuscript was sold and printed and available from these mega book
dealers.
Today the landscape has changed for publishers,
retailers, wholesalers, and writers. "Writers have more options than
ever before to bring a book to market." They have those choices because
the consumer is changing their buying habits when it comes to the
purchase of original works, books that is. The consumer is driving more
content into digital format because it is cheaper to buy, easier to
buy, comes from one platform, and an impulse to buy makes it more
profitable for the writers who self publish. There are more pay to edit
publishers than ever before and the numbers of new release titles will
skyrocket for the foreseeable future.
My own first work is available to be read (at least a good portion of it) right from its fan page on Facebook. "Marketing has come to the author in a big way."
Before
the internet, at least before amazon, writer's who have to go from
bookstore to bookstore pushing their words. Conventions and speaking
engagements gave writer's a place to market themselves and their books.
Now, Facebook, and Twitter dominate. It's like a virtual convention
whenever you turn on the computer. If you don;t have at least 50
friends to tell your story to, then you haven't met the internet
lately, and as an author, you are doing yourself a disservice. Get your
name, your title, your story online and you might be able to stop
worrying about what publisher is going to pick up your next work. Maybe
you can do a better job of promoting yourself and your book and now you
really have the tools to do just that.
Facebook
"I'm not
going to tell you how to use Facebook but I will tell you that you can
do more with that site than make your own personal profile page. There
are fan pages that you can make for each title you have, or make a
collection page that people can come and follow. Pay for adverts that
will bring in more followers and readers will follow that information
to your point of sale.
"Now where is your point of sale?"
"Put
it on your own website and sell it to your network." Do it like that
and you keep everything. While publishers will cut you a royalty
percentage, imagine if you could market yourself well enough to drive
traffic into your own site, sell the digital copy through email or
digital reading script, .pdf, or bound and covered through the mail.
You get the best returns but you have to be the one driving sales.
"You
can have your cake and eat it to with the right combination of virtual
publishing and marketing combined with in store sales of your titles in
bookstores like Barnes & Noble, Amazon.com, and the other popular
book stores. Online and off, you can get a bigger return on investment
when you do as much of the work yourself. It ensures you of the best
percentages, you get to keep the most rights to your works, and you
will be able to see a future in royalties with the digital text
industry booming into 2015.
So, write a damn book if you're out
of work. Publish it yourself if you're so inclined. Get the story down
on paper and then turn it digital to take your earnings into the future
with every new title you write.
01/22/10 "News Alert!"
(Google Group) FTC 16 CFR Part 225
Guides Concerning the Use of Endorsements and Testimonials in AdvertisingThe above internet address connects you to an eighty one page .pdf document from the Federal Trade Commission describing the procedures that they went through to come up with a new guide for "Truth in Advertising", especially online.
Inside is the debate of a Federal Trade Commission inquiry into false advertising and the internet. The discussions that the Federal Trade Comission had with respondents who either complained about "The Guide" or offered their expertise in the debate are detailed on the pages of this FTC report. After reading the document, you will find that the debate takes away some of the freedoms that had been previously enjoyed by internet publishers, bloggers, writers, and advertisers. With the new, proposed changes, not only will the product maker be adversely treated for making unfounded claims about a product, but the publisher, the endorser, and the celebrity endorsement of the product could be busted for false advertising.
"Blogger, advertisers, writers, webmasters, HTML, CSS, programmers, coders, and anyone who has a hand in placing an ad or a recommendation about a product could find themselves paying far more than any benefits they garnished from the product maker for making the recommendation, ad post, or endorsement if the product proves unable to live up to the hype.
Inside "The FTC Guide", you will read what constitutes "Fair Advertising" and how the "average" person should be able to achieve any goal that is purported to be achievable by the product. The most noteworthy products that could be the first to go under the knife of these new regulations are in the weight-loss, and money-making industries. Highly advertised, these products could fall far short of their advertisements when the consumer purchases the product and attempts to achieve the same results as the endorsement. If they are unable, according to the ad, to get out of the product what the advertisement said, they would have a claim under these new guides for restitution and even punitive damages. "And forget about just going after the product maker, or the designer of the ad."
Every Publisher, blogger, product maker, celebrity, and product advertisement will come under this new umbrella of fair advertising.
"Read it." "Find out how it affects your business, new opportunities, or the way you speak online." "Don't get five years down the road to figure out there are rules out there that are being enforced, but not followed, by your team of online creators, website, or blog."
@awewriter '09
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My efforts to collect my thoughts onto digital notepads and blog rolls
and posts has led me to believe that I'm glad that I went into the
world of social media BEFORE I actually got myself ready to produce
content en-masse. Content you see, needs to be read. It takes the eyes
of the world to mould it into something better or as good as it is
right now. Think about the countless blogs that are produced but not
read, ever. I'm thinking about those every time I write something new.
But not so much now, because as I write, I communicate with my social
friends online. Getting them to help me make better posts and include
more news and information about me. They like to hear about what and
how I am doing. Forget the information, give my friends something about
me, and they are ready to come back for more.
The personal side
of blogging takes over when you blog about your life and ambitions.
While an internet marketer looks for the next referral or membership
sign-up, a writer want thoughts to come into his head so that he can
get them down inside his digital library for others to see. Making
friends is easy, writing to the public is hard. Make friends first and
let them tell how you are doing to get the most direction while you
work. Writing is work, even if you love your job.
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